비빔밥세계화사업단 홈페이지에 오신것을 환영합니다.


스킵 네비게이션


Main Business

Businesses

문서위치

Promotion Project for Globalization of Bibimbap Industry,Project Term: June 2011 ~ December 2013
business goal
  • Use bibimbap as a means to soundly supply agricultural products and increase farm household income
  • Revitalize economy of participating regions through processing, menu development and establishment of distribution networks and industrialization
  • Drive globalization of bibimbap through increased overseas expansion based on promotion of exportable processed foods
Details of Project
  • Set-up cluster for eco-friendly, high- quality culinary vegetables, establish standards for food ingredients and maintain sanitary processing methods
  • Strengthen capabilities of project principal and participating entities
  • Establish and operate bibimbap franchise system
  • Develop products for export and strengthen marketing
  • Develop functional bibimbap and instant bibimbap products
  • Develop cultural contents and create tourism demand
  • Establish pre-processing and semi-processing centers for bibimbap agricultural foods and production line for small volume packaging of traditional sauces
  • Establish experience center, promotion center and antennae shop

Introduction of Main Businesses

Operation of Academy
  • - Candidate training for bibimbap specialistsdevelop specialized training program, foster specialized on-site talent, grant bibimbap specialist certifications
  • - Organizational training for manufacturer groupspromote increased farm household income, establish farmhouse countermeasure system within region and increase production capacity
  • - Manual training for bibimbap franchise businessConduct training for creation of sustainable income and stable franchise business
  • - Training for reinforcement of business competencybusiness affiliates' workshop and training to strengthen employee competency
R&D and Enterprise Support
  • - Develop and produce standard packaging materials for semi-processed productsDevelop and produce packaging design for semi-processed products such as HMR
  • - Production history certification businessset-up Good Agricultural Products (GAP) cluster for food materials of bibimbap and establish GAP certification system
  • - Develop specialized bibimbap using functional food materialsdevelop bibimbap which uses food materials having active antidiabetic, antioxidant and antihypertension qualities
  • - Develop traditional sauces and fusion sauces for exportdevelop exclusive bibimbap sauce, develop unique overseas fermented sauce product, reduce aging period for traditional red pepper paste and provide functionality through the injection of good microzymes
  • - Develop instant bibimbap menus and its processing methodsanalyze domestic and foreign environment changes regarding the production of instant bibimbap, develop menus using local specialties and production method
  • - Develop and manufacture bibimbap containerdevelop and manufacture an aesthetic and highly functional container design and develop premium, conventional and instant use container designs
Operation of Franchise Businesses
  • - Establish comprehensive operation manualdevelop bibimbap franchise business model, develop bibimbap franchise system and create operation manual
  • - Develop menu for franchise businessInvestigate and analyze bibimbap menus, design bibimbap menu and determine recipe and develop bibimbap diet menu plan
  • - Host business information sessionpresentation of franchise business and investment invitations for for-profit corporations
Establishment of Distribution Channels and Marketing Support
  • - Conduct comprehensive marketing research of the bibimbap industryestablish marketing strategy and tactics through investigation and analysis of basic data
  • - Participate in domestic and foreign exhibitions and exposparticipate in Korea Rural Industry Show, Korea International Food and Food Tech Expo and overseas food expos
  • - Create promotional materialscreate promotional videos, catalogues, leaflets, posters, etc.
  • - Develop and supply localized recipes for foreign countriessupply localized bibimbap recipes for foreign countries such as the US, China, Japan, France, Spain, etc.
  • - Conduct marketing and promotional activitiesConduct detailed promotional activities pursuant to marketing strategies and tactics
Establishment of industrialization facilities
  • - Establish pre-processing and semi-processing centers for bibimbap agricultural productsestablish industrial foundation for pre-processing of bibimbap raw materials and semi-processing of food materials and supply food materials for restaurants and take-out product manufacturers
  • - Establish bibimbap experience center and promotional centerestablish and operate bibim culture experience center and promotion center (bibimbap specialty restaurant) for the enjoyment of cultural experience of K-food
  • - stablish bibimbap antennae shopestablish and operate directly managed bibimbap store with a take-out concept
  • - Establish production line for small volume packaging of traditional sauces for bibimbap useproduce small volume packaged traditional sauces consumed in bibimbap provided for in-flight meals, HMR and take-out products

리뷰 네비게이션